The firm Kantar Worldpanel conducted a survey of smartphone sales worldwide, and this for the last three months. United States and Great Britain, the iPhone always knows a hit when he holds more than 36% and 31% in sales of smartphones. However, in continental Europe, its reputation is gradually decreasing.
According to studies conducted the firm’s Kantar, the market share of Apple in Smartphone in France fell 29% to 20% in one year. The case is the same in Germany, since the smartphone is also plummeted by 22% against 27%. The same decline has also been seen in Spain and Italy.
This significant drop in iPhone sales in a market it helped create and has dominated for several years can be explained in many ways. Lowering the economy initially had a fairly substantial impact for individuals. She urged consumers to opt for models of PDAs significantly cheaper than the iPhone as models of HTC or Samsung brands.
In addition, competitors are increasingly numerous, given the buoyant market. According to Gartner, this increase reached 42%, and in the world. Models perform better and have been made in view of depriving Apple iPhone and the status of high-end smartphone.
In France, the Korean company Samsung has made huge investments for the release of the iPhone’s opponent, the Galaxy S. This loss of reputation is also demonstrated by the fact that only 3.3 million iPhones were sold in France compared to the previous quarter which showed larger numbers.